A social media strategy is important to your success in digital marketing in 2022 due to the rise in social network usage.
Successful social media management takes time and work, as you already know. Digital marketers spend hours per week on content creation, paid social ad management, monitoring, and analysis.
You might discover that you’re wasting time that you could use to plan out captivating multimedia campaigns or work on larger, more effective marketing projects while you concentrate on some of the more routine social media activities.
What if a machine could do some of your work instead, giving you more time to explore the more imaginative aspects of social media strategy?
How we utilize social media for marketing in 2022 can be significantly improved by several AI-driven applications. And the cost of implementation is actually relatively inexpensive.
I’ll go over each use case and the tools that can be helpful in it in this post.
How to Incorporate AI into Your Social Media Strategy in 3 Ways
1. To produce straightforward post content, use AI software.
You’re expending all of your mental energy on writing simple filler pieces that adhere to a word limit, so you’re finding it difficult to find time to create intricate Instagram Stories or film viral videos.
While they can’t yet compose entire blog posts, robots can nonetheless assist social media marketers in creating the information they distribute online.
So how can AI create and make suggestions for a tweet for you? Natural language generation is a branch of AI (NLG). It can be trained to produce simple reports or fact sheets out of data that tell a story in writing.
Let’s imagine your department has created a sizable report with a lot of data, and you want to extract a few powerful social shares from it. Here is a programme powered by AI that can assist you in doing that.
Lately: The AI-powered Social Media Management Tool for Content Promotion
Some AI programmes can also extract context from a more extensive body of content and use that context to generate social media posts that will help promote the content. One service that achieves this is called Lately, which provides a dashboard with other social tools for project management in social media and scheduling. It also examines the past stats of your social media profiles to suggest the optimum posting times for the most significant impact.
You may utilize a straightforward form in the Lately dashboard to quickly create several tweets about a URL, file, or piece of information entered into the form’s text box. When filling out this form, you can include campaign details and hashtags that you want to use in your social media postings. The programme will look up the URL, document, or text when you click “Generate Content” and produce tweets about it. The tweets can then be scheduled or modified if further information is required.
While pricing for Lately may vary, the company claims that it begins at $129 per dashboard per month when billed annually.
2. AI can monitor and analyze your social media channels.
Writing content and responding to comments is only half the battle regarding social media management. The management and monitoring of social channels constitute a significant portion of social media marketing. Fortunately, I’ve discovered that AI can handle a substantial amount of that work while also assisting you in making better marketing decisions. This is due to AI’s ability to collect data from millions at scale and use that data to make predictions and decisions.
Tools like Socialbakers handle tasks like identifying high-impact influencers and conducting audience research in channel management.
Socialbakers is an AI-powered social media management platform that offers advanced audience opinion, an influencer marketing technique and tracking dashboard, a unified content feed that allows you to see posts across all of your media, an analytics dashboard, and intelligent scheduling tools that can recommend optimal post times.
If you’ve discovered that it takes much time and resources to find, vet, track, and maintain relationships with influencers, Socialbakers’ AI-powered influencer dashboard could help.
Socialbakers’ influencer dashboard tool shows you the most relevant influencers for your audience by switching between different social media platforms and categories like “Food” or “Health” through continuous analysis. This saves time in the discovery phase and helps determine if the selected influencer is a good fit for your target audience.
Those interested in the tool can test it out for free before purchasing it. The Essential package from Socialbakers costs $200 per month and has a profile limit of ten. You can use a subscription to Essential’s second tier for $400 per month if you want to run 20 platforms. Online pricing is the only one for the Complete Socialbakers Solution, which includes influencer tools. You can, however, request a demo here.
3. Create, optimize, and handle paid social media advertising.
AI creates social media posts and optimizes ad copy for maximum clicks and conversions using its predictive technology.
Phrasee – AI Analytics for Social Media
Phrasee has developed this for short-form ad copy on Facebook and Instagram. Phrasee analyzes data from previous marketing assets such as emails, social media copy, and other online posts to determine the most and least effective ones. Phrasee can then show you which copy-related aspects of previous ads were weak or strong. You can then create potential ad copy and test its effectiveness with the software, or you can use ad copy recommended by the software.
Phrasee’s website does not include pricing information, but its product page does mention that major companies such as Virgin and Domino’s have used its services.
Wavel AI: AI Text to Speech Software For Creating Social Media
Wavel AI is a cutting-edge text-to-speech software that enables businesses and individuals to create high-quality audio content for their social media channels. With its advanced AI algorithms, Wavel AI is able to convert text into speech in a wide range of languages, providing a versatile and convenient solution for creating social media content that appeals to a global audience.
In addition to its text-to-speech capabilities, Wavel AI also offers a range of other features designed to help businesses create and manage their social media content. For example, its voiceover services allow businesses to add professional voiceovers to their videos and podcasts, helping to engage and retain their target audience.
With its user-friendly interface and powerful features, Wavel AI is an excellent choice for businesses and individuals looking to create compelling, high-quality audio content for their social media channels. Whether you’re looking to create voiceovers, podcasts, or other types of audio content, Wavel AI has the tools and capabilities you need to achieve your goals.
also Learn more about the Health care marketing strategy
If artificial intelligence still appears to be an intimidating topic, you are not alone. We are, after all, marketers, not data scientists.
Good news: You don’t have to be a data scientist to understand, begin using, and make a significant impact with AI. You need to start learning about AI tools that can assist you.
If you’ve developed an excellent AI strategy for social media, you should review your overall strategy to ensure that you’re making the most of automation.
This post will walk you through the more strategic aspects of automating your strategy, such as knowing when to schedule, diversify content based on social platforms, and how to use automation to better interact with your community.